Buying in the Neighborhood - Edition Seventeen (17)

Memorial day has passed and June is already half over, where or where has 2011 gone?  So many changes this year in so many areas.  People are trying new things, venturing out to experience new ideas and different ways of doing business.  Over the next few months throughout the different articles that will be written, technology will be sprinkled throughout.  It is important to stay current on what is happening in the forefront of connecting, social media, tool kits to support IT in the business, marketing and promotions.

I've been fortunate as I was raised and grew up with technology changing all the time.  Since my background is actually in IT, Engineering, and Business Management, I read everyday what is happening in the marketplace.  It is interesting to see how things have all collided together.  It's amazing to see how people communicate and exchange information at lightening speed.  All with the click of a button or touch of the phone screen which now looks like a mini laptop.  Everything is being adapted to the smart phone and it is naturally becoming a way of life.  Whether you are forced to accept it or you wholeheartedly embrace it, you have to consider how the technologies changes can affect your business.

The topic for this month has to do with video email and why that is important.  I have spent the last month discussing branding, marketing, differentiating yourself from the crown so you can stand out, collaboration, and many more aspects of communication and promotion.  The one area I happen to love the most now is the use of video in online communications including video email and the use of video to communicate a message.  I love video for a number of reasons....1) being an actress it is a necessity that I know about it and utilize it at every chance I get, 2) people are very visual and sometimes will pay attention more to a video or live broadcast of something versus read about it or call someone to find out the details, 3) how much easier it is to use now that video and email are connected together to create a directed message...these are just a few, but I have been influenced to pursue this path....as when communicating to my following, potential following or members, and the community, video is going to be a major tool used as I really want to express and share the sincerity of my message.  That comes across much easier in a video versus an email, text, newsletter or other.  I like it because it also fits with the approach to blogging.  You get to be yourself and share with others without it being structured too much.

There are many tools out there that could be used.  I am currently using Face2Mail owned by David Uster who is also a member of AZ Power Networking.  Face2Mail is easy to use and you can send email, embed the video, or add the link to any other communication you use very easily.  There are products that exist that give you several options and capabilities, but if you are looking to take advantage of creating videos and sending them within seconds of completing the video, Face2Mail is the way to go.  I have been very happy with the use of the tool and it has enabled me to immediately create responses and communicate to others through Facebook, Twitter, LinkedIn, email, and other marketing tools with the ease of a few simple clicks.  The complication is removed from this tool and I highly recommend use of this if you want to get started with integrating video into your business.  The cost is more than reasonable and the systems that support the product are top notch.  As I am versed in IT, one of my first questions to David Uster was about the back-end infrastructure and what it could handle.  Based on the description of it, I am thoroughly impressed.  Most people don't go out and build such a robust system unless they are completely confident in the product they are taking to market and see the value in being able to support growth before they need it.  David is a visionary and I can see why.  The tool he offers is no longer something that can be considered for the future but now. To to try the product, please go to Face2Mail or contact David Uster directly at david.uster@face2mail.com.  You can't go wrong with this tool if you need quick and easy video emailing.  Try it out and dive into the world of using video to work for you now.


If you are interested in being showcased on this blog, please send an e-mail to BuyinArizonaCampaign@gmail.com with the business website, contact information (e.g. business owner name, phone number and email address), so that a follow up contact can be made to talk with you about your business and what is offered......

Buying in the Neighborhood - Edition Sixteen (16)

May has been more than a busy month, but it has been a stellar and fabulous one as well.  Glitz and glamour everywhere.  Several businesses have many things going on and around.  I have to do a shout out to Fashion Arizona and Brian Hill, the founder and main organizer.  He has taken fashion up so many notches here in Arizona, if you aren't part of his following and you like fashion, you should definitely get connected.  You will always have a great time at his events, meet some spectacular designers and just see the type of class act that his organization is.  Brian's next event is at the Musical Instrument Museum - 4725 East Mayo Boulevard, Phoenix, AZ.  This event is going to rock and roll literally.  If you haven't visited this museum you should definitely take the time to see the website and see all that is there.  It will take two to three visits really to make your way around and then you will probably have to go back just to make sure you didn't miss anything.  

There's lots of companies bringing their talents to the table.  And that brings me to another topic that I will be speaking about often and with great passion.  The last article I wrote about discussed local charities and giving back to the community.  Well, I was fortunate enough to attend an event at a very special location that is going to grow.  Little did I know what I was walking into until it was too late, but all for good reasons (I know you were thinking I was going to say something negative - WRONG!).  And those good reasons are far too many to list, however, I will try to summarize briefly, what the experience was and the direction this will be going.  You know when you have the itch to do something big and grand and like no one has ever dreamed?  How do you do that, you wonder?  Well it's through seeing your dream and making it a reality, right?  Easier said than done is what you hear normally.  Well this event went way beyond thinking about dreams and reality, it pushed you to be challenged to see within yourself the power that you have to make a difference by not only being you and utilizing your talent beyond what you have ever known, but by also collaborating and reaching out to others to make an even bigger difference.  

How do you do this you ask?  You create a community of talented professionals that are invested in themselves and then you add a little business, love, location, relationships, intelligence, training, speakers, opportunities, students, interns, believers, and more and what do you come up with - bSmart Networking, Management & Development Center at 2727 W. Glendale Ave, Suite 100, Glendale, AZ 85051.  Mechelle Tucker and Nakia Walker have partnered up to not only celebrate their friendship but also their vision and mission to help others.  You can see the love they have for the community and how the community is reaching back to them.  Monday's event was a pure demonstration of ability and creativity brought to a mutual balance that is as solid as a rock but is full of potential and greatness.  The community of talent professionals they are surrounded with that generously support the efforts of the community, business and society in general is large.  They are going to touch not only the community but the world.  Their desire is to help not only professionals in business but to set a pattern of teaching and training for youths that will enable them to be empowered to be productive and effective in society all the while encouraging their passions and what they love to do so that they can have a balanced life and be able to operate in society today.  If you want more information about the center contact Mechelle Tucker at mechelle@azpowernetworking directly.


I don't know if you caught I hadn't mentioned what the topic was.....well, I was hoping that through the story told you might be able to figure it out.  It has to do with EMPOWERMENT and how you become powerful with that.  It's not about control or being first, it is about doing what you do with power and conviction and a driven passion that makes you do everything well and that people see it through what you do, how you talk and share that message, your message.  There will be more to come.  I hope you will stay tuned for more.  The wave is just beginning and here we go for another wild ride.


If you are interested in being showcased on this blog, please send an e-mail to BuyinArizonaCampaign@gmail.com with the business website, contact information (e.g. business owner name, phone number and email address), so that a follow up contact can be made to talk with you about your business and what is offered......